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Build Your Audience

On Deeplearning , you have the potential to reach millions of students who are eager to learn. In order to get a head start and stand out from the competition, it's important to drive some of your own success, as well.

Step 1: Write your Course Landing Page.

Whether students find your course through organic search, Udemy promotions, or through your own marketing efforts, they'll eventually land on your Course Landing Page (CLP). This is where students decide whether your course is worth enrolling in by reviewing your title, course description, preview lectures, and more.

Step 2: Pick a course price and join Udemy promotions.

You can also decide whether you want to opt in to Deeplearning Deals, which will enable Deeplearning to manage your course price and help your content reach millions of learners worldwide.

Step 3: Build social proof.

To gain momentum for your course once it's first published, you'll need to get social proof. This means earning a couple dozen (paid) enrollments and some honest reviews. To develop this social proof, share your course with friends and family and with your social networks (Facebook, LinkedIn, etc.), or on other online forums related to your topic.

Step 4: Expand to other channels and grow your audience.

Once you have established yourself as an instructor on Deeplearning, think of ways to drive traffic from external sites to your course. For example, you could use a blog, a YouTube channel, or a social media platform like LinkedIn or Instagram to expand your audience outside of Udemy and drive more awareness of your course.


FAQs

How does the revenue share work?

When you drive learners to your course with an instructor coupon or a referral link, you earn 97% of the net revenue. When learners discover your course through Deeplearning -- whether that's an email they receive, an ad they click on, a recommendation they see, or any other way -- you earn 37%.

What’s the earning potential of the typical instructor?

This highly depends on your course topic and the size of your potential audience. Before you decide what to teach, you should do some research using the Marketplace Insights tool to understand how many potential buyers your topic has as well as how much competition there is.

How will I get paid?

Deeplearning pays instructors through PayPal, Payoneer, or direct bank deposit (US only). Payments from PayPal are delivered directly to your PayPal account, which can in turn, be transferred to your bank account. Payoneer payments can be delivered to your local bank account or to a prepaid MasterCard®.

How does Udemy market my course?

One of the biggest benefits of putting your course on Deeplearning is exposing your course to millions of learners worldwide. For instructors who opt in to Deeplearning Deals, Deeplearning promotions drive tens of millions of paid enrollments each year. We invest in a wide variety of marketing channels to promote instructors' content, including email, SEO, social media advertisements, affiliate placements, and more. We use data to determine the right courses to recommend to each learner. So to benefit from our marketing, make a course that stands out on a topic students are eager to learn.

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